Monday, July 5, 2004
previous entry | main | next entry | TrackBack (0)
Why talking points are a good idea
Brad DeLong and Matthew Yglesias both endorse and demonstrate the practice of developing their own talking points when they do television interviews. In a follow-up post, DeLong observes that the exercise is useful -- but does not necessarily translate into a better media appearance:
I still hink Brad and Matt are onto something -- and it doesn't just apply to television. Read this outsourcing story (here's a link to part two) by Kamil Z. Skawinski in California Computer News, in which I'm quoted liberally -- too liberally. Skawinski did not misquote me, so it's not the media's fault. Reading the story, I wish I'd provided more focused answers and better message discipline -- I rambled too much and therefore did not express my views effectively. A set of talking points would have helped here -- and since this was a phone interview, I wouldn't have needed to memorize them.
Live and learn.posted by Dan on 07.05.04 at 10:33 AM