The provocative film "Death of a President," which imagines the assassination of George W. Bush, bombed at the North American box office with a meager $282,000 grossed from 143 theaters in its first weekend.
The pseudo-documentary played at 91 U.S. theaters and 52 Canadian cinemas during its first three days of release, averaging an estimated $1,970 per screen, according to distributor Newmarket Films, which reportedly paid $1 million for U.S. rights to the picture.
"That's a very poor opening," said Brandon Gray, an analyst at industry watcher Web site boxofficemojo.com....
Newmarket distribution chief Richard Abramowitz called the opening tally for "Death of a President" "a little disappointing" in light of the "enormous awareness" generated by the film since its premiere last month at the Toronto Film Festival.
posted by Dan on 10.31.06 at 12:39 PM
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