Tuesday, October 31, 2006

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Beware the reverse Michael Moore effect!!

Does everyone remember how the release of Fahrenheit 911 triggered a debate about whether its huge box-office success presaged Bush's downfall in the 2004 election?

I bring this up because of this Reuters report by Steve Gorman:

The provocative film "Death of a President," which imagines the assassination of George W. Bush, bombed at the North American box office with a meager $282,000 grossed from 143 theaters in its first weekend.

The pseudo-documentary played at 91 U.S. theaters and 52 Canadian cinemas during its first three days of release, averaging an estimated $1,970 per screen, according to distributor Newmarket Films, which reportedly paid $1 million for U.S. rights to the picture.

"That's a very poor opening," said Brandon Gray, an analyst at industry watcher Web site boxofficemojo.com....

Newmarket distribution chief Richard Abramowitz called the opening tally for "Death of a President" "a little disappointing" in light of the "enormous awareness" generated by the film since its premiere last month at the Toronto Film Festival.

posted by Dan on 10.31.06 at 12:39 PM


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