The American Museum of the Moving Image has launched an online exhibition today entitled "The Living Room Candidate: Presidential Campaign Commercials 1952-2004." This is from their press release:

The exhibition includes such landmark ads as the groundbreaking "Eisenhower Answers America" spots of 1952, the notorious "daisy girl" ad from Lyndon Johnson's 1964 campaign, Ronald Reagan's "Morning in America" ads from 1984, and the controversial attack ads run by George Bush's 1988 campaign. The exhibition will be completely up to date, with a selection of commercials from 2004, and a sidebar exhibition The Desktop Candidate, about the rapidly growing medium of Web-based political advertising.

It's a must for politics and media junkies. Go check it out.

UPDATE: Also worth checking out is Nick Anderson's piece in the Los Angeles Times about how Kerry and Bush are differentiating and deploying web-based video ads from TV-based video ads.