Tuesday, July 20, 2004
previous entry | main | next entry | TrackBack (1)
Hitting the big time
Hmmm... maybe there is a financial future in blogging.
When big budget movies start advertising on your blog (see the ad for The Manchurian Candidate remake on your right), you know the media market has changed.
Ah, but will danieldrezner.com ever hit the "big four" from Jerry Maguire --"shoe, car, clothing-line, soft-drink. The four jewels of the celebrity endorsement dollar."?
[Are those four really the appropriate "big" products for the blogosphere?--ed. No, the four jewels of the blogosphere would probably be search engines, newspapers, films, and glossy magazines. Readers are invited to suggest their "big four."]
UPDATE: Ask and you shall receive!! See the brand-new New Yorker ad on the right!!posted by Dan on 07.20.04 at 10:03 AM
One can understand their zeal to run on your site... a political blog, after all, would be the place to find people who are into political thrillers. A clear case of targeting the audience.
Big Four? Let's see, here. Seems targeting is everything here, so
HW/SW...(Including cell phones, PDAs and such as well as traditional desktop fare)
* High Amazon ranking for Outsourcing Book;
* Debate with Lou Dobbs on a special edition of Crossfire
* A bit role in Salma Hayak's next film (followed by a dinner with the star)
* A bit role in the next political scandal when it is discovered that a top secret advisory memo you wrote is dicovered in the underwear of an ex-national security advisior.posted by: Appalled Moderate on 07.20.04 at 10:03 AM [permalink]
What kind of backend are we talkin' about here? Is this good cash?
Oh, and there is no big four. If the Congl*merates can hit you up, that's enough; they just need to do demographics.
*by the way I was unable to type out Congl*merates because, apparently, the word phrase l*me is considered questionable content. Somewhat ironic, no. You've got cash now, but your content is compromised.posted by: Carleton on 07.20.04 at 10:03 AM [permalink]
But really: Why is l*me, that is l...o..m..e, questionable content? Someone fill me in. Please.posted by: Carleton on 07.20.04 at 10:03 AM [permalink]
I have no idea how "lome" got put on the blacklist -- but the problem has been fixed.
Lome to your heart's content -- whatever that means.posted by: Dan Drezner on 07.20.04 at 10:03 AM [permalink]
What kind of backend are we talkin' about here?
With Salma Hayak involved? You kidding?posted by: Bithead on 07.20.04 at 10:03 AM [permalink]
I can't guess the four jewels of the blogosphere, but is sound like good precious stones ("search engines, newspapers, films, and glossy magazines").
I have had the following ads:
All the Best,
Lome to your heart's content -- whatever that means
considering that the "big" blogs have monthly readership larger than many political magazines, yes, i think it is a matter of a relatively short time until real money starts coming the way of "big" blogs. the readership is well defined and loyal. even if a blog received 1/10 (1/100?) the advertising revenue of a magazine with similar readership, that would have to work out well for the blogger, no?posted by: chris brandow on 07.20.04 at 10:03 AM [permalink]
You're only half way there when you finally snag the ads. You know you've really hit the bigtime when your readers will fork over $$ to read the ad-free version of your blog.posted by: JM Hanes on 07.20.04 at 10:03 AM [permalink]
Post a Comment: