Monday, July 2, 2007

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Sign #453 that GM is not a well-run company

The Associated Press, "GM Hopes Film Will Transform Sales," July 2, 2007.

Posters outside theaters across the country list Jon Voight, Shia LaBeouf, Josh Duhamel and Megan Fox as the stars of the summer action flick "Transformers."

But in the labs and cubicles where General Motors Corp. workers design and market new cars, the true leads are the Chevrolet Camaro, Pontiac Solstice, GMC TopKick and Hummer H2.

"You're going to see these cars as the heroes. You're not going to see the other actors," said Dino Bernacchi, GM's associate director of branded entertainment. "These cars are the stars, literally, in the movie."

GM, which long has sought to reach younger car buyers to so-so results, is hoping to draw the 18-to-34 set to its showrooms thanks to the company's oversized presence in the film and in the accompanying toys and video games.

The Detroit auto giant is spending millions to promote and market its "Transformers" tie-ins, but wouldn't give a figure. With a shrinking U.S. automotive market and amid stiff competition from overseas rivals, GM is banking on the exposure translating into sales.

"This is hopefully a discovery point for maybe some of those who didn't know the great design, the great-looking vehicles that we have out today," Bernacchi said. "I find it really difficult to believe that a global blockbuster movie like this that has so many merchandising components to it that we're not going to get incremental exposure."

posted by Dan on 07.02.07 at 02:42 PM


Of course, the coolest car is a Decepticon, which is a Selene Mustang in Cop-disguise.

posted by: Nicholas Weaver on 07.02.07 at 02:42 PM [permalink]

Hey Dan, have you ever seen Megan Fox?!?!
Way hotter than Salma Hayek (I know you will strongly disagree). I think your blog will now be PG-13!

Will I buy a GM car because she's in the movie?'re right (as always, most of the time).

posted by: PHD 2 B on 07.02.07 at 02:42 PM [permalink]

GM's newest are vastly improved and fully competitive. Most of the country does not realize it yet. GM needs to bring this to public attention.
How would you propose to do so? You have any better ideas on how to reach the non-car-buff public?

posted by: Sealy on 07.02.07 at 02:42 PM [permalink]

GM is still entirely missing the point. They don't need better PR; they need better products. They don't make a nice fuel efficient car with a good maintenance record. And they have outsourced so many components that my 2004 Toyota is more made in the USA than most so-called domestic vehicles. It's time for US carmakers to wake up, accept or exceed the proposed fuel standards, and copy Toyota and Honda. It's the only way they'll survive and I hope they do.

posted by: Leah on 07.02.07 at 02:42 PM [permalink]

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