Wednesday, June 16, 2004
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Are successful blogs correlated with successful campaigns?
Back in the winter when Dean crashed and burned in Iowa, I asked:
Now, the reason I asked this was obvious -- most people associated campaign blogs with Dean, and if Dean flamed out, surely that meant that having the most successful blog around didn't mean all that much even in primary campaigns.
The unstated assumption behind my question was that Blog for America was actually the most successful campaign blog out there. Even though campaign blogs are different from other kinds of blogs, and even though I had criticized its content in another venue, I certainly believed it to be the most professional.
However, I may have been in error. [Again--ed.] Gene Koprowski, UPI's telecomminications reporter, reports on an interesting study about campaigns and blogs:
Now, a few caveats -- first, I can't find a press release or an executive summary of this study on the Empirix web site (see below for an update). Second, the difference between Dean's 98% effectiveness and Kerry's 100% effectiveness is not huge. Third, Edwards outperformed Dean in the primary campaign even though his blog was only half as effective.
Still, this is the first (report of a) study I've seen in which Kerry's blog comes out on top by any metric.
By the way, if you read the entire UPI report, you'll find a mention of danieldrezner.com -- clearly, Greg Wythe was not the only person impressed with my ability to fold in a Kristin Davis reference to a post about Sarbanes-Oxley.
UPDATE: Drezner gets results from UPI and Empirix! After an e-mail query, the good people at Empirix were nice enough to send me their study, which was done at the behest of Baseline magazine -- though it doesn't appear to have been cited in their December 2003 package on campaign blogs. But for those who care, their study was conducted from "October 31, 2003 at 1:00pm Eastern through November 7, 2003 at 1:00pm Eastern." It looks quite proper.posted by Dan on 06.16.04 at 09:45 PM
If they'd have had blogs during the Yugo times, would it have made the Yugo a better car?
I think the problem with the Dean Blog wasn't the blot medium, but Dean himself. No amount of hype or technology was going to make him any more attractive to the voters.posted by: Sharp as a Marble on 06.16.04 at 09:45 PM [permalink]
Lieberman did have a blog. That's not of course the only error in the 'study', of course.posted by: Matt Stoller on 06.16.04 at 09:45 PM [permalink]
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